KIDS & CONSUMERISM

The market for children’s products and food is enormous. Parents on the one hand have a hard time raising children the way they want to, while on the other hand, kids are being increasingly influenced by commercialism that often goes against what parents are trying to do.

Even in industrialized societies, where governments and campaigners fight for better child advertising standards and regulations, or improved food quality, industry fights back preferring self-regulation (which rarely happens, or is intentionally weak), and arguing that it is individual choices and parents that are the issue.





For the activity we have worked on in class, watch this video and answer the questions in the handout: Kids & Consumerism handout